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"Your presentation Mary Meeker Economy & Internet Trends Dec/19/2008?from=email&type=slideshow_of_the_day'> has been selected amongst the 'Top Presentations of the Day' on the SlideShare homepage.

Our editorial team would like to thank you for this awesome creation. 

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Mary Meeker Economy & Internet Trends - Dec 19

Mary Meeker Economy & Internet Trends Dec/19/2008

View SlideShare presentation or Upload your own. (tags: mary meeker)

Quote Selection

"The average pencil is seven inches long, with just a half-inch eraser - in case you thought optimism was dead."

Robert Brault

"He who has a why can endure any how."

Friedrich Nietzsche

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."

Martin Luther King Jr.

"If opportunity doesn't knock, build a door."

Milton Berle

"The things we fear most in organisations - fluctuations, disturbances, imbalances - are the primary sources of creativity."

Margaret J. Wheatley

"It used to be that people needed products to survive. Now products need people to survive."

Nicholas Johnson

"Customers buy for their reasons, not yours."

Orvel Ray Wilson

"People don't want to be "marketed TO"; they want to be "communicated WITH.""

Flint McGlaughlin

"You must have mindshare before you can have marketshare."

Christopher M. Knight

"Knowledge speaks, but wisdom listens."

Jimi Hendrix

"He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery."

Harold Wilson

"The beginning of knowledge is the discovery of something we do not understand."

Frank Herbert

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."

John D. Rockefeller

"The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be."

William Feather

"You must be the change you wish to see in the world."

Mohandas Gandhi

"Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that's more productive."

Donald Trump

source:

http://www.bizcommunity.com

http://www.museummarketingtips.com

http://www.woopidoo.com

Want to be a Marketing Intern at Google Turkey? Apply Now

Google Turkey is looking for a marketing intern who will be working on multiple projects starting from January to July 2009. Please refer to niluferayca@gmail.com for applications and further questions. See the job description below:

Job Description: Associate Product Marketing Manager Intern - Istanbul

Google is looking for flexible, hardworking, quick studies to work with pan European Marketing teams to analyze, measure, position, package, and promote our product offerings. 

Responsibilities

Working with the local marketing team and interacting with the international teams when necessary to drive marketing channel programs and also give support in other various marketing projects.

Requirements

   1. BA/BS degree in progress.
   2. Interest in analyzing products, customers and market dynamics.
   3. Ideal candidate will have either experience in or a conceptual understanding of product marketing, direct marketing, or marketing program management.
   4. Outstanding written and oral communication skills.
   5. Strong organizational and analytical skills.
   6. Ability to adapt easily in an ever-changing environment and to think creatively.

Want to be an Account Strategist at Google Turkey? Apply Now

Google is looking for an Account Strategist at its Istanbul Office. See job description below and refer to niluferayca@gmail.com for applications and further questions:

Job Description: Account Strategist – Istanbul, Turkey

This is a creative role that calls for the highest levels of strategic and analytical thinking, a strong affinity for the craft of language and a fondness for consulting closely with clients. As an Account Strategist, you'll distill the essence of our clients' products and services into targeted keyword lists and text advertisements that connect our advertisers with customers. You will also collaborate with our Sales and Operations team to work closely with clients to maximise the performance of these highly targeted ads.

Responsibilities: 

Consult with advertisers in developing their strategy while controlling editorial quality
Monitor and analyse online marketing and campaign performance data in order to suggest structural and editorial improvements that will optimise ad campaigns
Leverage your deep understanding of clients' websites and products to develop creative content for their text ads
Encourage advertisers to incorporate Google's variety of ROI-oriented ad strategies 
Provide customer training and orientation on Google products such as Google Analytics 

Requirements: 

BA/BS degree or equivalent with top-class academics preferred
Demonstrated excellence in writing/editing and verbal communication
Detail-oriented, ability to complete large volumes of work quickly
Significant problem-solving and analytical abilities
Proven track record in high productivity and meeting deadlines
Ability to work cooperatively and proactively with staff inside and outside the department
Fluent in Turkish and English

elevation

"During the early 1970´s against a turbulent political backfrop tha included the fiasco of American involvement in the Vietnam War and the downfall of President Richard Nixon´s presidency in the Watergate scandal, a "me generation" sprang to prominence -and Andy Warhol was there to hold up it mirror. 

Unlike the radicalized protesters of the 1960´s who wanted to change all the ills of society, the self-absorbed "me" people sought to improve their bodies and to "get in touch" with their own feelings. The cared passionately about their appearance, health, life-style, and bank accounts. 

Andy catered to their self-centeredness and inflated pride by offering his services as a portraitist. By the end of the decade, he would be internationally recognized as ne of the leading portraitists of his era... Warhol offered his clients an irresistible product: a stylish and flattering portrait by a famous artist who was himself a certified celebrity. Conferring an alluring star presence upon even the most celebrated o faces, he transformed his subjects into glamorous apparitions, presenting their faces as he thought they wanted to be seen and remembered. 

By filtering his stters´good features through his silkscreens and esaggerating their vivacity, he enabled them to gain entrée to a more mythic and rarefied level of existence. The possession of great wealth and power might do for everyday life, but the commissioning of a portrait by Warhol was a sure indication that the sitter intended to secure a posthumous fame as well. Warhol´s portraits were not so much realistic documents of contemporary faces as they were designer icons awaiting future devotions." 

Warhol by David Bourdon

the unwritten law that governs all governments and the globe

I have been thinking about what really draws me to examining the human mind, and why I haven't been writing about it much despite my intentions in the first place. Then I figured out that I am more interested in examining the unwritten code, which is obviously better off unwritten. 

This code deals with 

• what's common and predictable in all of us
  
• ways to unleash subconscious
  
• ways to foresee sociological interactions to be able to proact
  
• overcoming chronic myopia to be able to predict the future
  

Having mentioned the unwritten law, I want to share a part of an essay by Charles Baudelaire, "The Dandy" hereby, which mentions that social hyerachy is created based on this law:

"If I speak of love in the context of dandyism, the reason is that love is the natural occupation of men of leisure. But the dandy does not consider love as a special aim in life. If I have mentioned money, the reason is that money is indispensable to those who make an exclusive cult of their passions, but the dandy does not aspire to wealth as an object in itself; an open bank credit could suit him just as well; he leaves that squalid passion to vulgar mortals. Contrary to what a lot of thoughtless people seem to believe, dandyism is not even an excessive delight in clothes and material elegance. For the perfect dandy, these things are no more than the symbol of the aristocratic superiority of his mind. Thus, in his eyes, enamored as he is above all of distinction, perfection in dress consists in absolute simplicity, which is, indeed, the best way of being distinguished. What then can this passion be, which has crystallized into a doctrine, and has formed a number of outstanding devotees, this unwritten code that has molded so proud a brotherhood? It is, above all, the burning desire to create a personal form of originality, within the external limits of social conventions. It is a kind of cult of the ego which can still survive the pursuit of that form of happiness to be found in others, in woman for example; which can even survive what are called illusions. It is the pleasure of causing surprise in others, and the proud satisfaction of never showing any oneself. A dandy may be blasé, he may even suffer pain, but in the latter case he will keep smiling, like the Spartan under the bite of the fox."

Find the rest of the essay here.

A Streetcar Named Desire, 1951

This movie is precious. It is one of the few films that are complete

in all aspects. Directed by Elia Kazan (born in Istanbul) and crowned

with Vivien Leigh & Marlon Brando, it has won four Oscars and several nominations. 

In a nutshell the plot is this: Disturbed Blanche DuBois (Vivien Leigh of Gone with the Wind) visits her sister and (almost) ruins her sister's  marriage. 

Why? 

Because Blanche's sense of reality has crumbled down as she started believing in her own lies she tells around to get attention. 

Her pretentious flirting... 

If you are a male you surely have seen that attitude in some woman, if you are a female you surely have tried it yourself: Acting like a dreamy illusion with a soft sweet voice along with girly gestures and an innocent kitty look in your eyes, nailed to the memory with a touch of fainting perfume, covering yourself with glamorous clothes to suit your delicately shining hair. 

Welcoming & Pleasing. 

It's the stereotypical woman and it's a fact that men usually fall for it ("A woman's charm is %50 illusion"). At least that's what Blanche assumes until she meets her sister's husband Stanley (Marlon Brando). Stanley, being strikingly honest and straight, is not blinded by Blanche's manipulation attempts. Brutally strong and dedicated to one woman, he is the anti-thesis of Blanche. There rises an almost solid tension between the two until one of them wins and breaks the other. 

Both actings are beyond superb. You could write a book to examine each, especially Vivien as she plays the most troubled character. "Death is the opposite of desire" she says, and slowly fades away as her tricks alienate her from desire, first making her lose her nerves then lose her mind. 

Welcome to Nollywood - World's 3. Largest Film Industry

"Zambia-born filmmaker Franco Sacchi tours us through Nollywood, Nigeria's booming film industry (the world's 3rd largest). Guerrilla filmmaking and brilliance under pressure from crews that can shoot a full-length feature in a week."

Very inspirational and brave. 

"Storytelling is a commodity.

There is no life without it."

Sneak Peak into Fashion - Zuhair Murad & Tony Ward

Unlike the majority of females, I don't follow and imitate fashion trends. I am not even a fan of shopping, which I came to enjoy only recently. Still, I was deeply impressed with creations of these two designers which have similar taste: Zuhair Murad & Tony Ward. See my favorites below:

Zuhair Murad

Murad has two sales-points in Turkey. 

One being Beymen and the other Harvey Nichols. 

Look at their map below. 

Notice anything weird? 

Can you spot Turkey? 

Shame.

Tony Ward

Define: Happiness

Happiness has been the fashion only for the last century. 

Apart from being more psychological than sociological, there is general agreement that happiness has common grounds for everyone. So what makes people happy?

I have read quite a few articles about this after finding out what makes me happy, and my end-point is: happiness is too broad a word to contain all different meanings attached to it, which requires weird versions like "the-feeling-when-you-do-sports-for-an-hour-and-take-a-shower-before-you-fall-asleep", or "the-feeling-when-you-kiss-and-are-kissed-back", or "the-feeling-when-you-conquer-the-world" etc...  

To share a few perspectives and statistics on this issue:

--------------------------------------------- 

- Choice has a lot to do with happiness. The common sense tells you that lack of choice hinders happiness... Remember the saying "Ignorance is bliss"?  Abundance of choice does create unhappiness: The more choice you have, the less likely you'll make the right decision of choosing the best one among them, the less satisfied you'll be with your decision because the cost of opportunity is too high.

---------------------------------------------

- Another perspective defines happiness as ecstasic moments detached from everyday routines, much like what we experience when we are producing. This feeling of flow occupies all our attention and replaces normal sensations of existence temporarily so that you enter a different reality, much like dancing I suppose... When you are in "flow" you feel focused, ecstatic, self-confident, free from worries, timeless, and intrinsicly motivated. 

---------------------------------------------

- Happiness is defined seperately for having intrinsic or extrinsic sources: Feeling happy – "which requires something external to happen or for someone to do something that leaves you feeling animated and excited. It is a fleeting emotion that needs to be topped up regularly". Being happy – "which requires no external stimuli and is depicted by that warm and contented feeling that remains with you regardless of what is happening in your world. This lingering feeling means that even when you look at a wet and miserable day you can instinctively see the blessings that exist in your life."

---------------------------------------------

- If you are the hub of a large network of people -- that is, if you have a lot of connected friends or a wide social circle - you are more likely to become happy, the study (excuted by James Fowler, professor of political science at the University of California) found. But the reverse is not true. "You might only have one friend or two friends or something like that, and if you become happy, you're not going to try to get more friends. You're probably going to stick with what worked in the first place," Fowler said. The study found that in a social network, happiness spreads among people up to three degrees removed from one another. Follow-up studies not yet published show that on Facebook, smiling profiles connect and cluster much like smoking and obese profiles does. 

---------------------------------------------

- According to the Nielsen survey, there are three main drivers of happiness globally:  personal financial situation, mental health and job/career.  Being satisfied with your partner is also important for happiness in many markets. Results of the global happiness survey reveal that men are happier with money, while women are happier with friendships and relationships with their children, co-workers and bosses.  

Nielsen looked closely at survey results to find out if a nation’s happiness level was influenced by low income inequality, low corruption or peace. Surprisingly, markets which performed poorly on these factors were in many cases the happiest nations. See the full press release here. 

---------------------------------------------

And lastly, I want to add that the diverse nature of the big picture makes me happy. The alternatives the world provides shows me that there will always be different kinds of lives and paths to choose from (contrary to the choice creates confusion theory). 

the crowd is wise. on a collective basis, and in the long term.

You know how groups work. Forming their own rules and dynamics... Handpicking its members and outsiders... Determining the permeability of its borders... Putting sanctions for any act of deviance... Forming its own "special" events to forster and celebrate the "special" unity and so on...

Internet is full of groups as is every place people exist. What's different here than physical groups is that the structure and norms are forming just now as I'm writing these down, and they are imitations of physical group norms, which won't work. This is not a serious issue, these sure will be eliminated in the medium to long term but what's bothering me is that people are taking these misplaced rules too seriously. 

I won't go elaborating on these rules, but all I want to say is whenever you feel down, "un-liked", neglected or insulted due to your online interactions, think again. 

If it's a person who makes you feel this way, speak to him/her "offline" if you can. Internet is a nice place for a lot of things but not empathy, misperceptions do happen when all you have is pixels to express yourself.  

If it's a group of people, take group dynamics & (probably non-sense) group hierarchy into consideration and re-consider how much you should let them effect your spirits. 

Web is a place you come to pursue your interests, have fun, maybe do some business, socialize to some extent, and even maybe build a new life; but I really don't think anyone is coming here to ruin their day.

infant internet

once upon a time, the internet wasn't huge. back then, the experience of going online was different then it is now. 

I still can remember my heart's pounding when the modem was connecting to the internet (something like "dingdong dingdong tıssssss" at the end).  

oh, and we didn't have broadband, so had to have an educational excuse to justify the renewal of the monthly subscription each time. the excuse was hard to find. teachers were perfectly satisfied with handwritten amateur homeworks and people could live fine without more information than the encycopedia provided. so we lagged, in monthly durations, and waited until the next time we heard that weird connection sound.

and when we were finally online, what to do next was a complete mystery. I remember the frustration so well.  as my hand reached the keyboard I could feel the power to conquer the world at my fingertips but I was stuck at the question HOW. back then, yahoo was "the homepage", mirc was the social network, floppy disks ruled, and you couldn't go much further. there was almost no content! the crumbles were scattered.  search was insufficient, there was no google. 

there were no benchmarks as to what could be done online. no norms, no guidance, no structure. only floating clumsy webpages that were not linked to each other.

I remember searching for random words, and keeping handwritten notes of websites I liked among the results, so that I had some place to visit next time I was online. hardcopy website directories that newspapers gave out were priceless. some people -that figured out how- were buying domains like mad... 

despite being exposed to very different cultures during my childhood, the world exposing itself to me was and requesting me to do the same was highly disturbing. with the two-way information flow, once distant actors on TV screen were suddenly able to see and judge me.  

probably due to this unconcealed state, I remember taking my first online interactions very-very seriously as a child: the first forums I joined, the first people I started chatting regularly, the first rock groups I discovered... the waves of the www was still uninhabited, so whatever you did was new. you had the first mover advantage and the first mover desolation. 

the virtual world, the alternative to reality was created and only my generation was excited about it. 

not long ago, the internet was a newborn, taking baby steps towards the giant it has become.